A few years ago, Chipotle announced that it was partnering with the U.S. government to develop and distribute “smart business cards” to encourage the creation of digital content and the growth of digital businesses.
In the future, Chipotles new business cards will feature a virtual world where users can upload their digital content, shop for products, and make purchases.
Chipotle has already started using this technology in the stores.
In fact, one of Chipotle’s business cards features a virtual-world that you can see in real time.
But now the company is launching an update to that card, saying that it will now show customers a “social media” card that allows them to upload content that will be automatically added to the user’s Chipotle account.
The company is also updating its new Chipotle Card app, so users can now “link” their Chipotls to their social media accounts.
According to Chipotle, this update will allow customers to “instantly link to the social media content on their Chipotle card without ever leaving the app.”
The new card will be available in late September for $29.99.
And in a post on the company’s Facebook page, Chipots CEO Steve Ells said, “With the advent of the social web, we’ve been able to tap into a growing global audience of people looking to connect with us.
Our cards are an exciting addition to our platform that will help us continue to attract the highest quality and best content to our users.”
For more tech news, you can sign up for Tech Insider’s free daily newsletter, TechInsider, here.